At their meeting in Rome, January 2012, the GCF Committee agreed to consider a new logo as part of developing new visual design guidelines in order to enhance the profile of the GCF. The Rev Kim Cain, who serves the committee as communications assistant, presented an initial logo design.
Although many committee members liked the design, an extensive discussion revealed concern that it could be culturally or religiously confusing to people in some parts of the world. So Kim was urged to think of other possibilities, including ones reflecting ancient Christian images and symbols, especiallyof the cross.
Thus began a long journey of research into early Christian art. This proved to be an interesting but somewhat fruitless task, because most images did not translate well into a modern idiom that reflects the diversity of the GCF – and still do justice to the original work.